Covered by media means you made noise and your startup idea is interesting enough to draw attention from public, it doesn't guarantee your startup is going to survive by getting enough paying customers.
For the funding part, it is ''sort of easy'' to get seed rounds and series A funding in Hong Kong, but not the series B or above, startups after burning all the funding will need to face the difficult question: continue or not?
If you choice to continue, ask yourself two questions,
1) where is your funding coming from to sustains your daily operations?
(the human cost, the renting cost, the marketing cost, the research cost... )
2) you product seems to be not validated as you already spent the funding in testing the market, so what give you confidence to go further?
In short,
if you can't give yourself a solid answer, this is the time you stop and that's the reasons why Hong Kong startup, despite covered by media and receive funding, disappeared after a period of time.Covered by media means you made noise and your startup idea is interesting enough to draw attention from public, it doesn't guarantee your startup is going to survive by getting enough pay...
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